Creative that Converts
Visual Language for a New Podcast
1/6/2025
Summary: An evolving visual language for Laugh, Think, Cry, my latest favorite side project
With this project, the only other opinion was Andrew’s and we were creating a brand from scratch so there was a ton of room to explore.
We decided to start this podcast project when we both had a bit of freedom from our usual workload. We wanted to explore a direct relationship with creativity, unfiltered by anything but expression.
We didn’t even know what the podcast would be about. We just knew that any time we collaborated on a creative project, our conversations always drifted toward deeper topics, lessons we were learning, discoveries we were making. We wanted to capture the essence of this style of communication – this authentic sharing and relating that we both learned so much from.
Being fastidious overachievers, we decided to find a theme, record some episodes and of course, create a visual language and a website. We’re still in the midst of finalizing our first few episodes. Work and family have slowed our progress but sometimes projects need a slow simmer and the stir-fry gets moved up to the front burner.
For the visual language we needed a style that was unique, authentic and fast. We wanted to create different imagery for each episode without bogging ourselves down with too much work. We decided we would both get a set of the same color markers and we would just do a quick sketch whenever we needed an image. We use photos sometimes as well but the colors and illustration style are the cohesive components of the “Laugh, Think, Cry” brand.
Location
South Lake Tahoe, California (mountains most days)
San Diego, California (city other days)
Salt Lake City, Utah (both on occasion)
Contact
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